GMMDC Member Takes Part in Orthopedic Innovators Q&A

GMMDC Primary Industry Member, Lincotek addresses product portfolio gaps and accelerating time to market in a Q&A with Orthopedic Design and Technologies.

Read an exerpt below:

There are a variety of companies serving the needs of the orthopedic sector. Some companies provide a breadth of offerings, while others focus on one clinical segment or even a single product. Regardless of the scope of a company’s product lines, it is rare for an organization to maintain the ability to serve every orthopedic segment. Often, there are gaps in their product portfolio.

While filling in the holes can lead to additional market penetration and revenue, the cost comes in the form of significant time and money. As such, many orthopedic OEMs are left unable to completely serve every need their surgeon and hospital customers have. Ideally, they could find a way to fill in the gaps with quality, ready-to-market implant solutions.

Fortunately, Lincotek had similar thoughts on this challenge. As such, they crafted a strategy to address it and the customers could benefit from being able to fill out a product portfolio gap or expand into a new segment. To help explain Lincotek’s solution, several representatives from the company responded to inquiries in the following Q&A—Francesco Bucciotti, Head of Global Business and Business Development; Mukesh Kumar, Technology and R&D Director; Enrico Sandrini, Product Management Director; and Troy Walters, Product Development Director

Read the full article here.